Melleka Marketing

Bay Street Lending

Marketing & Creative Work Recap

A comprehensive look at the creative, campaigns, communications, automation, and marketing infrastructure developed by Melleka Marketing.

At a Glance Paid Media Creative Refresh Email Marketing Lead Nurture SMS Marketing Video & Social Infrastructure Summary
The Numbers
Marketing at a Glance
65+
Paid Ad Creatives
~185
Social Media Content Pieces
14
Email Campaigns
6
SMS Messages
UGC Video Lead Nurture Automation Facebook Page Toll-Free Verification Email Infrastructure
Contents
Interactive Table of Contents
01Paid Media Creative 02Email Marketing 03Lead Nurture & Automation 04SMS Marketing 05Video & Social Media 06Marketing Infrastructure
Paid Media Creative (Continued)
Meta Ad Content: Bay Street Lending
Meta Ad 21
Meta Ad 22
Meta Ad 23
Meta Ad 24
Meta Ad 25
Meta Ad 26
Meta Ad 27
Meta Ad 28
Meta Ad 29
Meta Ad 30
Meta Ad 31
Meta Ad 32
Meta Ad 33
Meta Ad 34
Meta Ad 35
Meta Ad 36
Meta Ad 37
Meta Ad 38
Paid Media Creative (Continued)
Meta Ad Content: Bay Street Lending
Meta Ad 39
Meta Ad 40
Meta Ad 41
Meta Ad 42
Meta Ad 43
Meta Ad 44
Meta Ad 45
Meta Ad 46
Meta Ad 47
Meta Ad 48
Meta Ad 49
Meta Ad 50
Meta Ad 51
Meta Ad 52
Meta Ad 53
Meta Ad 54
Meta Ad 55
Meta Ad 56
Meta Ad 57
Meta Ad 58
Meta Ad 59
Meta Ad 60
Meta Ad 61
Meta Ad 62
Meta Ad 63
Separate Brand
Meta Ad Content: Bay Street Capital
Custom ad creatives designed specifically for the Bay Street Capital brand, kept separate from Bay Street Lending content.
BSC Meta Ad 1
BSC Meta Ad 2
BSC Meta Ad 3
Featured Project
September 17 Creative Refresh
4 Rounds of Creative Development & Revisions

The most recent Meta ad content went through an iterative creative development process with four distinct rounds of feedback, refinement, and evolution, ensuring the final creative aligned perfectly with brand direction.

1
Initial Concepts
2
First Revisions
3
Refined Concepts
4
Final Delivery
Round 01
Initial Concepts
V1 Content 1
V1 Content 2
V1 Content 3
V1 Content 4
V1 Content 5
V1 Content 6
V1 Content 7
V1 Content 8
Round 02
First Revisions
V2 Content 1
V2 Content 2
V2 Content 3
V2 Content 4
V2 Content 5
V2 Content 6
V2 Content 7
V2 Content 8
V2 Content 9
V2 Content 10
V2 Content 11
Round 03
Refined Concepts
V3 Content 1
V3 Content 2
V3 Content 3
V3 Content 4
V3 Content 5
V3 Content 6
V3 Content 7
V3 Content 8
V3 Content 9
V3 Content 10
V3 Content 11
V3 Content 12
Round 04
Final Delivery
V4 Content 1
V4 Content 2
V4 Content 3
V4 Content 4
V4 Content 5
V4 Content 6
V4 Content 7
V4 Content 8
V4 Content 9
V4 Content 10
V4 Content 11
V4 Content 12
Scale of Work
65+ Paid Ad Creatives Created
A comprehensive visual snapshot of the full library of paid advertising creative developed for Bay Street Lending and Bay Street Capital.
Ad 1 Ad 2 Ad 3 Ad 4 Ad 5 Ad 6 Ad 7 Ad 8 Ad 9 Ad 10 Ad 11 Ad 12 Ad 13 Ad 14 Ad 17 Ad 18 Ad 19 Ad 20 Ad 21 Ad 22 Ad 23 Ad 24 Ad 25 Ad 26 BSC 1 BSC 2 BSC 3
Motion Creative
Animated Meta Ad Content
Video and animated ad creatives designed for high engagement across Facebook and Instagram feeds.
Email Marketing
14 Email Campaigns Created
A comprehensive email marketing program spanning newsletters, review campaigns, lead nurture sequences, and promotional communications.
Email 1
Email 4
Email 5
Email 6
Email 8
Email 9
Email 10
Email 11
Email 12

Not all campaigns shown may have been scheduled or deployed.

Newsletter
July Recap: Fall Newsletter
21,100
Contacts Reached
Performance
July Newsletter Stats
July Stats
Engagement
July Newsletter Link Clicks
July Clicks
Review Campaign
Leave a Review: Trustpilot Email
65
Contacts Reached

A targeted campaign designed to encourage Trustpilot reviews from existing clients.

Performance
Trustpilot Email Stats
Trustpilot Stats
Engagement
Trustpilot Link Clicks
Trustpilot Clicks
Newsletter
August '26 Newsletter
9,094
Contacts Reached
Performance
August Newsletter Stats
August Stats
Engagement
August Newsletter Link Clicks
August Clicks
Automation
Lead Nurture System
An automated follow-up sequence that moves Facebook leads through the nurture process with targeted email and SMS communications.
Facebook Lead
→
CRM Capture
→
Automated Follow-Up
→
Email & SMS Nurture
Automated Lead Nurture
Lead Nurture Email 1
Automated Lead Nurture
Lead Nurture Email 2
Lead Nurture SMS
SMS Message 1
Currently Turned Off
Lead Nurture SMS 1
Lead Nurture SMS
SMS Message 2
Currently Turned Off
Lead Nurture SMS 2
Automation Workflow
Facebook Lead to Lead Nurture Workflow
The automated workflow that connects Facebook lead form submissions to the CRM and triggers the nurture sequence.
FB Lead Workflow
SMS Marketing
6 SMS Messages Created
Targeted text message campaigns designed for direct client communication and engagement.
SMS 1
SMS 2
SMS 5
SMS 6

Not all messages shown may have been scheduled or deployed.

Video Content
UGC Video Content
User-generated content style video produced for Bay Street Lending social media and advertising.
Social Media Setup
Facebook Page Creation
Created the Facebook page, completed initial setup, and designed the Facebook banner for a professional brand presence.
Page Created Profile Setup Complete Banner Designed
Facebook Page
Social Media
~185 Pieces of Social Media Content Created
A comprehensive content library spanning multiple formats and platforms, designed to maintain consistent brand presence and engagement.
Reels
Short-Form Video
Carousels
Multi-Slide Posts
Stories
Ephemeral Content
Stills
Image Posts
Social Media Posts
Behind the Scenes
Marketing Infrastructure
Beyond creative production, Melleka Marketing built and maintained the underlying marketing systems and infrastructure that power every campaign.
Lead Nurture
Automated System
SMS Compliance
Toll-Free Verified
Email Infra
Domain & Warm-Up
Compliance
Toll-Free Number Verified & Compliant
The toll-free number was successfully verified and brought into compliance for messaging, ensuring reliable SMS delivery.
Submission
→
Verification
→
Compliance
→
Ready for Messaging
Toll-Free Verification
Email Infrastructure
Dedicated Email Infrastructure
Melleka Marketing purchased a dedicated email domain, set it up for email marketing, and managed the warm-up process to gradually build sender reputation.
1
Domain Purchase
2
Configuration
3
Stage 3 Warm-Up
4
Continued Scaling

Currently in Stage 3

Email Domain Warm-Up
The Full Picture
The Work at a Glance
65+
Paid Ad Creatives
~185
Social Media Pieces
14
Email Campaigns
6
SMS Messages
4
Creative Revision Rounds
UGC Video Content Lead Nurture Automation Facebook Page Creation Facebook Banner Design Toll-Free Verification Email Domain Setup Email Domain Warm-Up
Strategy
A Connected Marketing Ecosystem
These are not isolated deliverables. They form a broader marketing ecosystem designed to support Bay Street Lending across multiple stages of the customer journey.
Paid Media
↓
Lead Generation
↓
CRM / Lead Capture
↓
Email + SMS Nurture
↓
Conversion
Social Media UGC Content Email Marketing

Ongoing Brand Awareness & Engagement

The Work Speaks
Creative. Campaigns. Content. Infrastructure.

From paid media and ongoing social content to email, SMS, lead nurture, video, and marketing infrastructure, Melleka Marketing has developed a connected marketing ecosystem designed to support Bay Street Lending across multiple stages of the customer journey.

Bay Street Lending × Melleka Marketing

Prepared by Melleka Marketing